Thursday, July 24, 2008

The Dark Knight: and the Ladies (update)

In taking apart Monica Corcoran's disastrous attempt at gender-based humor about The Dark Knight, Why Women Can't Handle The Dark Knight, I was missing the most important piece of information: the percentage of The Dark Knight's audience that was actually female. I knew Warner Brothers knew or would know, but they hadn't released it yet. Here you are: 48%

If you account for the fact that guys will most likely devote their attention to the new Batmovie, no matter how atrocious, I think this means that The Dark Knight actually has greater appeal for women. Were it a placeholder Batman movie, I would have expected the gender breakdown to be 60-40 or worse. In order to overcome such a skewed result, this movie must have really, really appealed to women. Women, that is, who don't like Diet Coke.

No comments: